Awareness isn't enough. Awareness should lead to relationship; relationship to reconciliation; reconciliation to justice. You are now aware. Do something.
People to care about: the poor, widows, orphans, homeless, gays, the abused, HIV/AIDS victims, refugees, substance abusers, the mentally ill, pansexuals, child laborers, immigrants, physically handicapped, minorities, the exploited, etc...why care? Why not?